What is the best email marketing software

How does email marketing automation work?Д®mail automation is all about triggers and actions. For instance, if a customer purchases bleach once a month, a marketer can schedule a promotional email that goes out to the customer after four weeks. It enables them to send emails right about the time a customer needs another of their products. Integrate with the customer buying cycleД®mail automation allows marketers to sync their business activities with the purchase cycle of their customers. With transactional emails alone, businesses can earn up to six times more revenue. For instance, an email for confirming an order could also include вЂњSimilar ProductsвЂќ at the bottom of the message.

Email marketing automation allows proactive marketers to use transactional emails to take other measures. Transactional emails are messages sent to website visitors automatically after they perform a specific action, for example, downloading an eBook, purchasing, and so forth. Increased revenue with transactional emails According to MailChimp's study, segmented email campaigns have 100.9 percent higher click-through rates and 14.3 percent higher open rates. It allows brands to segment (based on data) both leads and customers into different groups to ensure that they receive the offers theyвЂ™re interested in. Effective segmentationД®mail marketing automation helps marketers to send out relevant messages to their subscribers. Also, worth noting is that emails with personalized messages lead to a transaction rate that is six times higher. Customizing marketing messages in this way results in open rates increased by 26%. These are: Increased transactionsД®mail automation allows marketers to provide personalized fields, for instance, name, location, company name, and so forth, in email messages.

Integrate with the customer buying cycleД®mail marketing automation has several advantages.

Increased revenue with transactional emails.

In turn, marketers boost the engagement subscribers have with their brand. Improve engagementД®mail automation enables marketers to provide appropriate, personalized, and timely messages to their subscribers. Some of the activities they can automate include: storing and tracking customer data, determining the level of interest of their customers and their intention to buy using lead scoring, re-establishing contact with inactive leads, calculating return on investment (ROI). With email automation, online marketers can computerize repetitive CRM tasks and save a lot of time and effort. In the end, marketers get to maintain healthy levels of engagement with both prospects and customers. By taking this information into account, marketers can then optimize the effectiveness of the messages in their emails to avoid complaints, build positive brand impressions, and reduce the number of unsubscribes and bounces. Maintain engagement with prospects and existing customersД®mail marketing automation provides online marketers with click-through data that enables them to identify which assets or links within their emails get favorable responses. It ensures that they avoid the labor-intensive task of sending marketing emails manually. Email automation helps marketers to nurture the leads that they need to convert through their sales funnel effectively. Studies have concluded that over 60 percent of customers prefer an email as a method of contact, thus making it the ideal tool for lead nurturing. Marketers can segment their lists based on subscriber activities and Customer Relationship Management data (entire purchase history, last purchase, lead stage, etc.)ДЇrom effective segmenting, marketers can reap highly-targeted marketing automation workflows that maximize both sales and engagement. One can: Create segmented mailing listsД®mail marketing automation enables businesses to create highly segmented mailing lists.

Here are five reasons why every marketer should implement email marketing automation. Maintain engagement with prospects and existing customers.

What is the best email marketing software